Centre for Marketing Research

Our publications

Search our publications to read about our work in more depth.
Valdimar Sigurdsson, Nils Magne Larsen, Hulda Karen Gudmundsdottir, Mohammed Hussen Alemu, R.G. Vishnu Menon & Asle Fagerstrøm, 2021, Journal of Innovation and Knowledge, 6(4), 257-267
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Type: article
Hanne Knight, Mohamed Yacine Haddoud & Phil Megicks, 2021, Business Strategy and the Environment, 31(2), 633-647
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Type: article
2021, International Marketing Review, 38(6), 1308-1330
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Type: article
Palitha Konara, Carmen Lopez & Vikrant Shirodkar, 2021, Journal of World Business, 56(6)
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Type: article
Wai Wai (Joyce) Ko, Yantai Chen, Cheng Chen, Meng-Shan (Sharon) Wu & Gordon Liu, 2021, Journal of World Business, 56(6)
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Type: article