Centre for Marketing Research
Centre for Marketing Research

Our publications

Search our publications to read about our work in more depth.
Valdimar Sigurdsson, Nils Magne Larsen, Michał Folwarczny, Freyja Thoroddsen Sigurdardottir, R.G. Vishnu Menon & Asle Fagerstrøm, 2023, Journal of Business Research, 170
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Type: article
Guoqing Zhao, Huilan Chen, Shaofeng Liu, Swansea University, Paul Jones & Carmen Lopez, 2023, Journal of Business Research, 164
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Type: article
Aniruddha Pangarkar & Paurav Shukla, 2023, International Journal of Advertising, 42(7), 1226-1238
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Type: article
Daisy Lyu, IOANNIS KRASONIKOLAKIS & Steve Chen, 2023, Information & Management, 60(5)
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Type: article
Guoqing Zhao, J. Suklan, Shaofeng Liu, Carmen Lopez & Lisa Hunter, 2023, International Journal of Entrepreneurial Behavior & Research
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Type: article