ÃÛÌÒTV

Arnold Japutra is Associate Professor in Marketing at Southampton Business School, ÃÛÌÒTV. His research interests include brand management, relationship marketing, consumer psychology, and consumer behaviour. He is one of the prominent scholars in branding (e.g., brand attachment, brand loyalty, brand equity), technology adoption and consumer behaviour (e.g., impulsive and compulsive buying) and is included in the Top 2% Global Scientists. Recently, he extended his research interests to knowledge transfer, digital transformation (human-robot interactions), digital innovation, and the adoption of new technologies (e.g., AI, AR, VR, Robots).

His work has been published in many journals such as the Journal of Business Research, European Journal of Marketing, International Marketing Review, Journal of International Management, Journal of Brand Management, Journal of Product and Brand Management, Journal of Retailing and Consumer Services, International Journal of Advertising, Tourism Management, Journal of Travel Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Tourism Management Perspectives, among others.

Previously, Arnold held positions at University of Western Australia and Universitas Indonesia. He has also been delivering teaching, corporate training and consulting for various global organizations.