Joanne’s current research interests are focused on knowledge, innovation and creativity, particularly in relation to the field of luxury. She is exploring how knowledge of luxury is acquired and what it means to know what luxury is. In addition, she is concerned with the role of knowledge and ignorance in the field of luxury, including how they shape the production, promotion and consumption of luxury goods and services. Joanne is also exploring the connections between luxury, art, space, prosperity and inequality.
Joanne has written extensively in the fields of business and management. She has published widely in leading international academic journals including Journal of Management Studies, Journal of Business Ethics, Management Learning, and Research Policy. Joanne is author of (Ashgate, 1998) and (Sage Publications, 2015). In addition, she is co-editor of , with A. Andersen, J. Howells, R. Hull and I. Miles (Edward Elgar, 2000, , with J. Armitage (Continuum, 2002), , with A. Amin (Oxford University Press, 2008), and , with J. Armitage (Edinburgh University Press, 2016). Joanne is also co-editor, with John Armitage, of , a special issue of the journal Cultural Politics (Duke University Press, 2016), and , (Bloomsbury Publishing, 2020).
Most recently, Joanne has co-edited, with Pierre-Yves Donzé and Véronique Pouillard, , (Oxford University Press, 2022).